Essential accessories and sale tactics

• How to sell at country fairs
• Basic costs and getting accepted
• Insurance and setting up your stall
• Essential accessories and sale tactics

Essential accessories

Always bring your own lighting and extension leads. 'Freestanding mesh screens are useful for hanging things behind you if there isn't a suitable wall,' says Emma. 'Every year I learn new tricks from seasoned stall holders. Particularly on the best ways to store back-up stock to make it accessible quickly. You don't want to keep leaving your stand to get things out of your car or van.'

Sale tactics

Good salesmanship is a combination of enthusiasm for the product and an instinct for when to step in and when to let potential customers just look. 'You have to like engaging with people,' says Emma. 'But still have a business-like approach, even if, like me, maths is not your strong point.'

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