‘Whereas traditional methods use layers of flat colour to build up patterns, the latest digital printing techniques can create amazing subtleties and full, rich colours,' says award-winning tile designer Dominic Crinson.
As they are produced on a computer, digital patterns aren't limited in any way and the results are exceptionally clean.
Another advantage of digital printing is that wallpapers can be customised. Companies such as 55Max allow you to choose and enlarge your own illustrative or photographic images. Others will help you to change the scale of a pattern, choose a different background or match colours to carpets, curtains, your sofa or even a favourite pair of shoes.
You'll be able to get something unique, that is printed to the exact size for your space, so there is no need to cut the design, meaning no waste!
Most papers are used for feature walls and, although they might be more expensive than ones from your local DIY store, they are often not as pricey as a roll of designer paper.