Textiles that will put a smile on your face! Gudrun Sjödén's take on Skandi design is full of bright surprises

There's nothing blonde about Gudrun Sjödén. The veteran Swedish designer has deliberately eschewed the pared-back light and bright trend so often associated with Skandi homeware in favour of riots of colour and bold mixes of pattern.

And the results speak - no shout - for themselves. Eclectic fabrics in primary colours and larger-than-life prints form the bedrock of Gudrun's style as she continues her one woman crusade to 'spread happiness and make the everyday a little more beautiful'.

This ethos translates to the environmenal impact of her products, as well. For more than 30 years, Gudrun has been championing environmenally-friendly production methods which means her fabrics are designed, and marketed with sustainability in mind.

This summer's red, pink and white-themed designs are available online or in her new flagship London store in Covent Garden.

Gudrun Sjödén - 65-676 Monmouth Street, London

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